Redeem wins Best Recycling & Recommerce Service at the 2018 Mobile Industry Awards

Redeem, the leading mobile industry services company, is delighted to announce it has won the award for Best Recycling and Recommerce Service for its mobile-phone trade-in and recycling programme with Telefónica, at the 2018 Mobile Industry Awards on 7th June 2018.

This is the consecutive year the business has been recognised by its industry peers for the innovative nature of its service to O2 Recycle, having picked up The Best Recycling Service last year.

At the ceremony in London, the judges praised the O2 scheme, saying: “O2 Recycle Supported by Redeem demonstrated that this partnership truly provides customers a stand out service and is a worthy winner.”

Redeem operates Europe’s largest trade-in programme, O2 Recycle, for Telefónica in the UK which Redeem has supported since 2009. Over 2.7 million devices have been processed through the scheme and over £195m returned to customers.

Redeem manages the programme for O2, including devising and executing online and offline campaigns. This helps O2 customers to recognise the value in their old technology and provides a trusted and integrated service that enables them to upgrade to the latest technology with the minimum of fuss, thereby improving loyalty and retention.

Paul Egan, CEO of Redeem, said: “We deliver innovative and tailored solutions to help our Partners meet the ever-changing customer management, environmental and data security requirements now prevalent in our industry.  Whilst other trade-in programmes exist, the key differentiator between Redeem and others is our proactive support, engagement and capability. We move fast, take advantage of changes in the market and integrate conveniently into every touch point in the customer lifecycle, adding value and supporting our client base on driving strong customer acquisition and retention campaigns through trade-in propositions.”