Redeem appoints Peter Ekstrom as MD of Nordic operations

Redeem, the leading mobile industry services company, is delighted to announce the appointment of Peter Ekstrom as Managing Director of the Nordic region.

Peter has over 25 years of managerial experience, having worked in senior roles at a number of companies, across different sectors, with a specific focus on industrial manufacturing. Peter has particular expertise in the area of international supply chain management, helping to ensure continuity of service for businesses with complex international operations.  

Peter joins Redeem from NAF AB, a Swedish manufacturing business, where he was hired to drive sales and improve the manufacturing process to cope with changing levels of demand. In addition to signing a number of new contracts, Peter set up the company’s first production facility in China. Peter also has experience working for Relacom, the leading provider of telecoms network services to the likes of TeliaSonera, Tele2, Telenor and Ericsson.   

Peter will be responsible for the further expansion of Redeem’s business in the Nordics which works with all the major network operators in the region and recently saw the opening of a modern processing facility in Estonia to support its growth objectives. 

During 2016, volume in the region grew 75% as the team developed stronger relationships with key clients in all territories, while adding new business in Sweden, through Tele2. The introduction of a new business process management system which is currently deployed across 1,400 stores in the Nordics offers clients a full range of services from online web tools to corporate asset recovery and logistics solutions.

Paul Adams, CEO of Redeem, said: “I am delighted that someone with Peter’s managerial expertise will be heading up our team in the Nordics, which continues to go from strength to strength. We have invested heavily in the region and are now benefitting from the unique breadth and depth of services that we offer.” 

Commenting on his appointment, Peter Ekstrom said: “I believe there is a real opportunity to increase the number of phones coming back into use in the Nordics thanks to Redeem’s investment in its local operations and its access to a global re-sale network. Our goal is to securely process all the phones we receive, help our partners to strengthen their customer relationships and to support a thriving market in used handsets.”