Redeem rebrands corporate recycling business and launches new website

Redeem, the leading mobile phone re-commerce company in Europe, today announces that its corporate recycling business, emc Europe, will operate under the Redeem name. The rebrand forms part of the strategy to unify the brands within the Redeem group and comes as the company unveils a redesigned website.

Redeem’s corporate recycling arm works with over 20,000 corporate clients, helping them to save money and help the environment by recycling their old electronic goods. The primary reason businesses choose to use the service is for data protection, as all recycled devices are guaranteed ultra-safe data erasure. The Redeem group processes in excess of 200,000 phones per month, and 70-80% of business customers use the money made from device trade-in to donate to charity. In 2015, Redeem developed tailored recycling solutions for many global, blue chip organisations, of which over 50 have signed bespoke Service Level Agreements. New clients include Sanofi, UK Power Networks, Danone, Accor and Colgate.

Trevor Bayley, Chairman of Redeem, says:

“We are a global leader in the re-commerce of mobile phones for both consumers and businesses. It is important to us that we continue to expand under a unified brand which is easily recognisable. With the newly redesigned website and rebrand now complete, we are well positioned to drive further growth in 2016 and beyond."