Redeem Signs Deal to Support Trade-in with Three

Redeem, the leading mobile phone recommerce and recycling company in Europe, is delighted to announce that it has signed an agreement with Three to support its mobile phone trade-in programme for consumers.

Redeem will sit behind Three’s newly-launched trade-in service, whereby customers can trade-in their phones for cash to offset the cost of their new device. Redeem’s white-label support for trade in with Three includes providing a dedicated website, a call centre trade-in support system, and a comprehensive training and development programme for in-store customer advisors. The process is underpinned by a strong reporting facility which has been developed in-house by Redeem over 10 years.

For customers, the process is easy:

  • Visit, where you can get a real-time quote on your device and place an order
  • Send in the old phone (with free postage)
  • If the old phone is received before 1pm the customer is paid the same day
  • Customers can choose to be credited by BACS and cheque
  • All data will be wiped from old phones
  • Price promise means if customers can find a better price for their old phone within seven days, Redeem will match it

Customers can also exchange their mobile phone in any of the 345 Three shops around the UK for cash towards a new mobile phone.

The trade-in programme was launched on 4th August. The Three phones will be processed through Redeem’s newly-expanded facility in Macclesfield, and this is expected to take the number of phones processed across Europe to over 200,000 per month.

Redeem has over fifteen years of industry experience in recommerce, recycling and trade-in services. It is a global leader in the provision of recommerce and recycling solutions for hand-held technology, operating in 26 countries. Redeem has paid customers over £300 million through its market leading consumer brand, Envirofone, and partnerships with major European mobile network operators such O2 Recycle.

Mark Chambers, Chief Commercial Officer of Redeem said: “We are delighted to be supporting Three with our unique blend of mobile phone recycling and marketing services. As a true partner in our customers’ marketing team, we can produce meaningful value for both the network operators and consumers, returning over £60m to consumers each year for their old mobile phones. Coming on the back of our contract renewal with O2 Recycle and other significant milestones, the last 12 months have been a fantastic time for the Redeem business and a sign of things to come.”