Redeem listed in the Sunday Times International Track 200

Redeem, the leading mobile industry services company, is pleased to announce its place on this year’s Sunday Times HSBC International Track 200. The ranking guide, on which Redeem has been placed 167th, lists Britain’s mid-market private companies with the fastest-growing rate of international sales. 

Redeem recorded global sales growth of 24% over the past two years and now operates across 32 countries on three continents. Global contracts recently won include deals with Vodafone Spain and Tele2 in Sweden, while regional offices in Spain, Sweden, Estonia, Austria, Hong Kong and Dubai provide a platform for further expansion across Europe, the Far East, and Africa. 

Over recent years, Redeem has expanded from a UK-focused recycling company into a mobile industry services business with global operations, providing clients with a range of new services including financial leasing, diagnostics and device repair.

Paul Adams, Chief Executive of Redeem, commented:

"I am delighted that our hard working team has once again been recognised for its achievements in helping realise Redeem’s ambition to become one of the world’s leading players in the mobile services market. Our customers operate in a highly competitive international marketplace and we are proud of our ability to offer them an ever increasing range of services, focused on giving more options to consumers when buying and returning their mobile phones.”


Redeem wins Best Recycling Service at the 2017 Mobile Industry Awards

Redeem, the leading mobile industry services company, is delighted to announce it has won the award for Best Recycling Service for its mobile-phone trade-in and recycling programme with Telefónica, at the 2017 Mobile Industry Awards on 1 June 2017. 

This is the second time in almost as many months that the business has been recognised by its industry peers for the innovative nature of its service to O2 Recycle, having picked up a similar prize at the Mobile News Awards in March. 

At last night’s ceremony in London, the judges praised the O2 scheme, saying: “O2 Recycle provides a service which stands above all others by proving its value to partners and customers.” 

Redeem operates Europe’s largest trade-in programme, O2 Recycle, for Telefónica in the UK which Redeem has supported since 2009. Over two million devices have been processed through the scheme and over £150m returned to customers. 

During this time, the business has also generated nearly £5m for the Telefónica charity, Think Big which is aimed at inspiring young people to learn digital skills that help them get a foot on the career ladder and to think about their responsibility to the environment. 

Redeem manages the programme for O2, including devising and executing online and offline campaigns. This helps O2 customers to recognise the value in their old technology and provides a trusted and integrated service that enables them to upgrade to the latest technology with the minimum of fuss, thereby improving loyalty and retention.

Paul Adams, CEO of Redeem, said: “At the heart of Redeem’s business is customer experience. Whilst other trade-in programmes exist, the key differentiator between Redeem and others is our proactive support, engagement and capability. We move fast, take advantage of changes in the market and integrate conveniently into every touch point in the customer lifecycle, adding value and supporting our client base on driving strong customer acquisition and retention campaigns through trade-in propositions.”

Redeem scoops Best Recycling Service at the 2017 Mobile News Awards

Redeem, the leading mobile industry services company, is delighted to announce it has won the award for Best Recycling Service for its mobile-phone trade-in and recycling programme with Telefónica, at the 2017 Mobile News Awards on 16 March 2017. 

O2 Recycle is the largest mobile network operator trade-in scheme in Europe, which Redeem has supported since 2009, returning in that time over £150m to customers. Over two million devices have so far been processed through the scheme, which helps customers upgrade to the latest device faster, for less and in the most sustainable way. 

O2 Recycle is also a major component of Telefónica’s sustainability programme, generating over £5m for its charity, Think Big.  Think Big is a people and planet initiative, which with the help of this funding has delivered over 5,000 social action projects, 24,000 work opportunities and generated over 1m skills opportunities to disadvantaged young people.

Redeem manages the programme behind the scenes, including devising and executing online and offline campaigns supporting O2. The experienced digital marketing team within Redeem works closely with key stakeholders across marketing, supply chain, sales and operations to develop O2 Recycle promotions, campaigns and training and engagement programmes to drive adoption rates. 
Redeem also supports O2’s advisors on the ground, helping them monitor customer service and individual store performance to ensure trade-in is always communicated and delivered in the right way. 

Paul Adams, CEO of Redeem, said: “Our long-running European trade-in scheme for Telefónica allows consumers to hand in their old phone at any O2 store, or through their online service, in exchange for payment or money off a new phone. We’re thrilled to be recognised with this industry-leading award, and look forward to continuing our long running partnership for many years to come..”

The Mobile News Awards is an annual event for the mobile communications industry in the UK, hosted by the leading industry magazine Mobile News.

Redeem announces first consumer airtime package, strong numbers, and move into France

Update on progress as Mobile World Congress begins

Redeem, the leading mobile industry services company, is delighted to announce a number of strongly positive developments for the business ahead of the senior team’s visit to Barcelona for Mobile World Congress later this month. Redeem provides mobile handset take-back solutions for European MNOs, buys and sells pre-owned devices to consumers via its online Envirofone Shop, and is utilising its unique database of mobile handset values to support viable handset leasing offers. After a strategic refresh, Redeem will be building on its strong understanding of what makes consumers bring their handsets back to the point of sale for trade-in, whether that be in-store or online.

-    Partnership with Anywhere Sim – Redeem will, from March, sell multi-network roaming sim cards to consumers via its Envirofone Shop, in partnership with Anywhere Sim. Anywhere Sim’s multiple network agreements make this service possible and will allow Envirofone customers to make and receive calls on any UK network, providing the most comprehensive mobile coverage available

-    Launch of France operations – Redeem is currently in the early stages of setting up operations in France, where an office is being established. Launch of a France-facing version of the Envirofone website is planned for the coming months, while further developments are underway which will see Redeem build a strong base for growing the business in France and Central Europe, as it looks to expand further its international operations.

-    Redeem Financial Services – Redeem’s unique database of pre-owned phone values allows it to predict accurately the future value of mobile handsets. Redeem is using this data to support handset leasing propositions and is in discussions with MNOs, manufacturers and corporate customers

   Boost from iPhone 7 launch – Redeem saw a 15% jump in the numbers of mobile handsets received for trade-in during the 3-month period following the launch of the iPhone 7 in September 2016, compared to the same period in 2015. Over €30 million was paid out to customers over the period, the majority of which was in exchange for pre-owned iPhones

-    Envirofone Shop growth – Consumers can now buy pre-owned phones on the Envirofone Shop website, as well as selling them. The Envirofone Shop began offering phones for sale in June 2015 and this business is thriving, as is the Envirofone Shop’s business taking phones back from consumers. Between 2005 and 2015, over £158 million was returned via Envirofone to more than 4 million customers in Europe for their pre-owned mobile phones and tablets

Paul Adams, CEO of Redeem Group, said: “We’re moving into an exciting new phase as a company. The pre-owned handset market is growing rapidly, and Redeem is at the forefront of that. We’re helping MNOs with their handset take-back programme in ever-more nuanced ways – for instance designing and running marketing campaigns, setting up the relevant websites and digital platforms, and creating new diagnostic technologies for use in-store or elsewhere. Also, our detailed, up-to-date bank of handset price data makes us perfectly positioned to support the handset leasing offers which the market is expecting.”

“We’ve recently undertaken a strategic refresh. Our thinking is that our understanding of consumers is a real strength – we know what makes consumers bring their used mobile back to a point of sale for trade-in, whether that’s in-store or online. We’re going to build on that strength.”

Founded in 2011, Redeem Group has since grown revenues to £80 million, and has significantly expanded its international footprint, tripled headcount and completed five acquisitions over the same period. The company operates in 32 countries across three continents, with 69% of sales now coming from outside the United Kingdom, and regional offices in the UK, Spain, Sweden, Estonia, Austria, Hong King and Dubai. Clients include Three, Tele2, Telenor, TeliaSonera, Bell Canada, Vodafone, Telefonica and Cell C. Redeem Group handles over 1.8 million devices and pays out more than £62 million to customers every year.

The Redeem senior team will be attending Mobile World Congress in Barcelona, and can be found at the executive meeting room on Stand 2B8. 

Redeem appoints Peter Ekstrom as MD of Nordic operations

Redeem, the leading mobile industry services company, is delighted to announce the appointment of Peter Ekstrom as Managing Director of the Nordic region.

Peter has over 25 years of managerial experience, having worked in senior roles at a number of companies, across different sectors, with a specific focus on industrial manufacturing. Peter has particular expertise in the area of international supply chain management, helping to ensure continuity of service for businesses with complex international operations.  

Peter joins Redeem from NAF AB, a Swedish manufacturing business, where he was hired to drive sales and improve the manufacturing process to cope with changing levels of demand. In addition to signing a number of new contracts, Peter set up the company’s first production facility in China. Peter also has experience working for Relacom, the leading provider of telecoms network services to the likes of TeliaSonera, Tele2, Telenor and Ericsson.   

Peter will be responsible for the further expansion of Redeem’s business in the Nordics which works with all the major network operators in the region and recently saw the opening of a modern processing facility in Estonia to support its growth objectives. 

During 2016, volume in the region grew 75% as the team developed stronger relationships with key clients in all territories, while adding new business in Sweden, through Tele2. The introduction of a new business process management system which is currently deployed across 1,400 stores in the Nordics offers clients a full range of services from online web tools to corporate asset recovery and logistics solutions.

Paul Adams, CEO of Redeem, said: “I am delighted that someone with Peter’s managerial expertise will be heading up our team in the Nordics, which continues to go from strength to strength. We have invested heavily in the region and are now benefitting from the unique breadth and depth of services that we offer.” 

Commenting on his appointment, Peter Ekstrom said: “I believe there is a real opportunity to increase the number of phones coming back into use in the Nordics thanks to Redeem’s investment in its local operations and its access to a global re-sale network. Our goal is to securely process all the phones we receive, help our partners to strengthen their customer relationships and to support a thriving market in used handsets.”  


Redeem partners with Grow Movement to support African entrepreneurs

Redeem, the global provider of recycling and recommerce services for mobile phones, is delighted to announce it is partnering with Grow Movement in order to support the development of African entrepreneurs. 

Grow Movement supports entrepreneurs in Africa by matching them to leading business consultants from around the world, who volunteer their time to provide strategic and operational advice via web conferencing. The non-profit currently operates across Uganda, Rwanda and Malawi and works with over 1,100 volunteer consultants from professional organisations such as PWC and Ernst & Young, as well as business schools that include Stanford Graduate School of Business, London Business School, Chicago Booth and Cass Business School.

Grow Movement was founded in 2009 and has now helped over one thousand entrepreneurs to expand and make long-term, sustainable improvements to their businesses, which has resulted in over 2,000 new jobs created. These new jobs have a significant impact on improving people’s lives in the community and on the opportunities for future generations.

Over the next 12 months, Redeem will support Grow Movement’s charity work as a donor and by providing pre-owned smartphones and laptops to entrepreneurs, in order to help them connect to their global business consultants and to have the necessary technology to improve their businesses. Once Grow Movement’s country managers have identified small business owners in need of advice, they will use the phones provided by Redeem to work through the mentorship and business improvement program with their allocated consultant. 

Redeem is also carrying out internal fundraising events to raise money for GROW. In August 2016, 15 Redeem employees took on the Three Peaks Challenge and climbed the UK’s three highest mountains in 24 hours, raising £2000 for GROW.

The partnership comes as Redeem completes its transition from a purely UK-focused recycling company into Europe’s largest mobile phone recommerce services business. This year the company has focused on supporting clients with a range of new services including diagnostics and supply chain solutions for high quality pre-owned devices. 

Paul Adams, CEO of Redeem, said: “We’re really pleased that Redeem is partnering with Grow Movement which is a brilliant charity whose work delivers real and long-lasting change to those who benefit from its involvement. Seeing the value in pre-owned handsets is central to Redeem’s business, so we’re delighted that some of the handsets we’ve processed will now have new lives helping to support African entrepreneurs.”  
Rick Kwan, Board Trustee of Grow Movement, said: “We are delighted to be forming this partnership with Redeem which will make a real and immediate difference to our work. These phones will be deployed immediately so the entrepreneurs involved with Grow Movement have a more reliable means of receiving the advice of our consultants, as well as a crucial tool for their business”


Consumers vote Envirofone the Best Recycling Service at the Mobile Choice Consumer Awards 2016

Redeem, the global provider of recycling and recommerce solutions for mobile devices, is delighted to announce that its consumer brand Envirofone has been voted the Best Recycling Service at the Mobile Choice Consumer Awards 2016 ceremony on 5 October 2016 at 8 Northumberland Avenue. 

Paul Adams, CEO of Redeem Group, said: “Over the past year we’ve invested a lot in making Envirofone the best place for consumers to recycle their old devices. Our focus has been to improve the overall customer experience by offering new services such as same day payment, faster processing and improved communication.  

“More and more consumers are now looking to trade in their old phone and buy their new handset from Envirofone. Envirofone gives them the dual benefit of supporting the environment and getting value from their devices. Is it extremely gratifying to be recognised in these awards because they are voted for by real customers.

“Envirofone is the most established mobile phone recycler in the UK. For over 10 years, Envirofone has given cash to consumers who send in their mobile phones to the company, using its well-known online portal and specially-designed cardboard mailing boxes.”

Using this consumer-friendly system, Envirofone has given over £170 million to more than 4 million customers in the UK, Holland and  Ireland, in return for their old mobile phones and tablets. 

Through its online shop, Envirofone customers can acquire the latest mobile phones second hand, by either trading in their existing phone or paying cash.

The Envirofone shop at offers:

  • Access to over 100 product lines, including brands such as Apple, Samsung, HTC and Sony
  • High quality products that go through a 100 point quality check  
  • Market leading, award-winning customer service
  • Free accessories including certified data cable, sim tray opener and headphones
  • 6 month warranty and free next day delivery as standard
  • Service is available in the UK initially with plans to expand internationally

The Mobile Choice Consumer Awards celebrates the very best in mobile, from the most powerful handsets to the best value networks and retailers. The awards are decided solely by consumers, taken from Mobile Choice’s readership. 


Redeem prepares for another record-breaking iPhone launch

Expects to return over £20m to customers across Europe

(Bathgate, UK, 6 September 2016) Redeem, the leading mobile phone recommerce services company in Europe, expects to see a significant increase in trade-in volumes and £20million returned to consumers in the weeks following the latest iPhone 7 launch. 

Each year when Apple release a new iPhone Redeem sees a spike in customers looking to trade-in their old handsets in order to obtain the latest iPhone model. With the much-hyped iPhone 7 model expected to be announced on 7 September 2016, Redeem forecasts a number of beneficial outcomes for the business, including:  

  • Redeem anticipates over 10% growth in trade-in volumes across Europe over the next three months, compared to 2015
  • Redeem forecasts that one in every two devices traded in by consumers between September and November will be an Apple iPhone
  • The trade-in value of devices is increasing year-on–year; customers will receive a 15% increase in the value for their used iPhones as depreciation of high-end smartphones slows
  • Customers in the UK can expect to receive on average around £150 for their used iPhone and up to £400 for high-spec, newer models during the new iPhone launch period
  • Redeem will deliver its trade-in expertise to over 1,200 stores across Europe

Paul Adams, CEO of Redeem, commented:

“The iPhone launch is the key time of year for customers trading in their old devices and represents a huge opportunity for Redeem across all of our operating territories. Consumers are increasingly looking to get value from their old device in order to get the latest model. This shift in customer behaviour led us to develop our Financial Services offering, which provides Mobile Network Operators (MNOs) and other businesses with accurate price forecasting and the ability to realise future trade-in value of handsets. We’re able to do this due to our 20 years’ experience and deep industry knowledge. We’re excited about future opportunities as we develop our services in line with an evolving market landscape.”

Over the last four years, Redeem has transitioned from a UK-focused recycling company into Europe’s largest mobile phone recommerce services business. This year the company has focused on supporting clients with a range of new services including rigorous diagnostics and supply chain solutions for high quality pre-owned devices. Redeem expects to build on a highly successful year to date with record breaking results around the launch of the iPhone 7 model.

Programmes such as O2 Recycle, which Redeem operate on behalf of Telefónica UK, and Envirofone are just two initiatives expecting incremental volume increases in the UK. The increases are expected as consumers begin to look to use the value of their old devices to offset the price of the newly released iPhone model.  

Redeem also provides consumers direct access to a range of high-end quality refurbished devices through the Envirofone shop which provides a genuine alternative to buying a new device at a fraction of the cost of a brand new model. Customers can also purchase a range of add-ons including accessories, extended warranty and insurance services.